Search Engine Optimisation (SEO) is a process of optimising websites and its content to improve its visibility in search engine results pages (SERPs) for targeted keywords and phrases. The objective of SEO is to attract more organic traffic to a website from search engines such as Google, Bing, Yahoo, etc.
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SEO is important for several reasons:
Increased Website Traffic
SEO helps to improve a website’s visibility in search engine results pages, leading to more organic traffic to the website. Organic traffic is the most valuable type of traffic because it is free, targeted, and has a higher chance of converting into customers.
Better User Experience
SEO involves optimising a website’s structure, content, and user experience to make it more appealing to users and search engines. This leads to a better user experience, which can increase engagement, reduce bounce rates, and improve conversion rates.
SEO is a cost-effective marketing strategy because it targets users who are already interested in a particular product or service. It is also a long-term strategy that can provide sustainable results over time.
SEO is a key factor in maintaining a competitive advantage in the online marketplace. By ranking higher in search engine results pages, businesses can gain more exposure, attract more customers, and increase their revenue.
SEO can help businesses increase their brand awareness by appearing in the top positions of search engine results pages. This can lead to increased brand recognition, which can help businesses build trust and loyalty with their target audience.
To achieve the above benefits, SEO involves several techniques such as keyword research, on-page optimisation, technical optimisation, link building, and content marketing. These techniques aim to make a website more visible and relevant to users and search engines, leading to improved rankings and increased organic traffic.